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Kenny Rozenberg: Elevating Nursing Home Care in Buffalo


Kenny Rozenberg

Kenneth “Kenny” Rozenberg, the Founder and Chief Executive Officer of Centers Health Care, has been a transformative figure in post-acute care across the Northeast, with a significant focus on Buffalo, New York. His journey in healthcare began in 1986 as a Volunteer Emergency Medical Technician (EMT), an experience that ignited his passion for patient care. Transitioning from direct medical roles to healthcare administration, Rozenberg established Centers Health Care in 1996. Under his leadership, the organization has expanded to encompass 45 skilled nursing and rehabilitation facilities, serving over a million individuals annually. These centers are recognized for their clinical excellence and patient-centered approach, earning accolades from esteemed organizations such as the American Heart Association and the American Medical Association.

Early Life and Career Beginnings of Kenny Rozenberg

Kenny Rozenberg’s initial experience as a Volunteer EMT in 1986 provided him with deep insights into patient needs and the importance of compassionate care. This foundational experience instilled in him a commitment to improving healthcare delivery systems. In 1995, while managing a nursing facility in the Bronx, New York, Rozenberg identified an opportunity to revitalize a struggling center in the South Bronx. This acquisition in 1996 marked the inception of Centers Health Care, laying the groundwork for a comprehensive post-acute healthcare network in the Northeast.

Establishment and Expansion of Centers Health Care

Under Kenny Rozenberg’s strategic leadership, Centers Health Care has experienced substantial growth. From a single facility, the organization now operates 45 skilled nursing and rehabilitation centers across New York and New Jersey. This expansion reflects Rozenberg’s dedication to meeting the evolving needs of the aging population. The facilities offer a continuum of care, including specialized programs in cardiac care, orthopedic rehabilitation, stroke recovery, and wound management, ensuring personalized treatment plans for residents.

Innovations in Nursing Home Care

Kenny Rozenberg’s innovative approach is evident in the specialized programs and state-of-the-art facilities developed under his guidance. Centers Health Care has been recognized for its clinical excellence, receiving awards from organizations such as the American Heart Association and the American Medical Association. Notably, the organization has developed specialized programs tailored to the diverse needs of elderly and disabled residents, integrating advanced technology to enhance service delivery and improve patient outcomes.

Impact on Nursing Homes in Buffalo

In 2012, Centers Health Care expanded into Buffalo by acquiring the Buffalo Center for Rehabilitation and Nursing. This 200-bed facility exemplifies Rozenberg’s vision of providing high-quality, patient-centered care. Situated in the heart of Buffalo, the center offers comprehensive services, including short-term rehabilitation, long-term nursing care, and specialized programs tailored to the community’s needs.

Philosophy and Leadership Style of Kenny Rozenberg

Kenny Rozenberg’s leadership emphasizes community building and the integration of modern technology to enhance service delivery. He fosters an inclusive environment where residents, families, and staff collaborate to improve quality of life. His dedication to patient care and deep understanding of the industry have established him as a respected leader in managed care and senior living.

Rozenberg’s approach balances empathy and innovation, fostering a culture of continuous improvement and embracing technological advancements to ensure that Centers Health Care remains at the forefront of the industry.

Educational Background of Kenny Rozenberg

Rozenberg holds a Bachelor of Arts in Psychology from Yeshiva University and a Master’s in Public Health from Columbia University, providing a strong foundation for his work in healthcare leadership. His educational background complements his practical experience, enabling him to lead Centers Health Care with both compassion and strategic insight.

Through Kenny Rozenberg’s visionary leadership, Centers Health Care has set new standards in nursing home care, particularly in communities like Buffalo. His commitment to excellence, cultural sensitivity, and innovative care models continues to positively impact countless individuals and families across the Northeast.